WHAT NEW ARTISTS CAN LEARN FROM THE EVERLY BROTHERS

Recently a friend who has the advantage of being an astute student of the music business from the outside – the advantage being that he doesn’t have to rely on the music business to make a living – threw out the trial balloon statement that what we should be looking for is the next Everly Brothers. (Phil (l) and Don (r) are pictured above in a backstage photo at the Ryman with publisher Roy Acuff and “Bye Bye Love” co-writer Boudleaux Bryant circa 1957.)

My friend had recently purchased (!?) a box set retrospective of their career and, in reading through the liner notes, came to realize what a touchstone their sound was to not only nascent rock ‘n’ roll but also to the generation that followed. Lennon and McCartney referred to themselves as the English Everly Brothers early on in their careersSimon and Garfunkel invited them share the stage for their 2003-04 “Old Friends” reunion tour. Neil Young, in his induction speech for the brothers at the very first Rock ‘N’ Roll Hall of Fame ceremony, said that all of the bands he had ever been in had attempted (and failed) at trying to duplicate the Everlys’ harmonious sound.

Of course, not only would any attempt to duplicate the Everly Brothers sound be difficult, for reasons I’ll explain, but when you know their story, you realize just how much perseverance and timing played in their success. And since you can’t predict timing in the music business, let’s call it by its real name – luck.

What I’m getting at is that there’s no sense in trying to emulate the Everly’s path (or that of any successful musical artist) as all those same stars are not going to align for you in the same way as they did for them. But there are some overlying lessons we can take away from their story that were signposts on their journey for us to look out for in the careers of budding new artists.

In fact, I can come up with ten things to shoot for if you want to be the next Everly Brothers. Just hit the Continue Reading button below, if you would.

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YOUR NAME IS YOUR LIFE BUT HOW DO YOU SPELL THAT?

FAME. FAME. FAME. FAME. FAME. FAME. FAME. FAME. FAME. WHAT’S YOUR NAME?” – David (Jones) Bowie

This year’s Scripps National Spelling Bee ended in a tie for the second year in a row. Vanya Shivashankar and Gokul Venkatachalam both correctly spelled through the list of 11 championship words, which included such everyday terms as boquetiere (an assortment of fresh vegetables) and hippocrepiform (shaped like a horseshoe), to share in the trophy. I would suggest that there could have been an obvious tiebreaker to establish a true winner of the spelling bee – each of the finalists should have been asked to spell each other’s last name.

But I really feel badly for them. They’re both going to be spending a good portion of the rest of their lives spelling their names for school administrators, government workers and, dare I say it, their fans!

And what’s worse, sociologists tell us that your name is your life. It shapes who you are during your formative years and changing it after you go out into the world will have little to no effect on who you really are. All your personality traits are instilled by that age and whatever name you carried around up to that point, that’s who you are.

So Marilyn Manson is still Ohio-born Brian Warner, Lil Wayne can’t shake being Dwayne Carter, Jr. and Queen Latifah is Dana Owens underneath all that talent. Calling herself St. Vincent doesn’t cover up the real Annie Clark and recent RnR Hall of Fame inductees Richard Starkey and Joan Larkin only pretend to be Ringo Starr and Joan Jett, respectively.

Regardless, everyone who wants to become an entertainer should at some point early on decide if their given name is indeed befitting star status. Or, more objectively, can it be pronounced and spelled by the general public? I would have to assume that that would be the underlying reason why Farrokh Bulsara came to be known as Freddie Mercury. And why Calvin Broadus, Jr. decided that perhaps his fans might find Snoop Dogg easier to spell. And obviously who would want to be Chiam Witz when Gene Simmons was available? 

Of course, there are many reasons other than spelling and pronunciation to change your name to get into show biz. Is your current name unattractive, dull or unintentionally amusing? Is the new name more memorable or attention getting? Will it automatically depict you as an entertainer? Does your original name brand you as someone other than what you’d like your admiring public to think of you? You’ll find some surprising examples when you hit the Continue reading button below.

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