$100 K. I thought that would get everyone’s attention. And it’s the first thing I say when I meet with young singer/songwriters and their parents as we start the educational process of moving up from the basic performance skills of singing their own songs and playing guitar or piano to the rarefied air of the art of entertaining. That’s what I do these days as a live music performance coach.
Usually, the teenager has spent a few years mastering those skills and his or her parents are dutifully impressed enough to begin to support (and finance) the next steps in their aspiring offspring’s musical career. But I almost always find that once the passable performance plateau is reached, the student assumes (and somehow has convinced the parents) that the next goals are to record and release and album, make a video or two, and then go on tour.
That’s where I step in and save them the $100K (for now) and the time spent doing all of those things too soon. First, we need to discover IF the son or daughter is ready for those things or not. My experience is not.
Let’s start by doing the math behind the $100K figure.