TEN MUSIC BIZ PREDICTIONS, HOPES & DREAMS FOR 2019

Here’s to all of these things coming true in 2019 so that there might be a happy and fruitful 2020!

1. Return of Real Songs

Millennials will come out of their collective fog and realize that what passes for pop music these days – well-produced, pleasant, beat-driven, formula, lyrically repetitive, singsongy, non-melodic music – are not really songs. Real songs – narrative stories with beginnings, middles and ends (as well as the clever bridges) – will stage a comeback, and real songwriters and performers will breathe a collective sigh of relief. It’s already being done in Nashville and quite well at that.

2. Mic Technique Revolution

A superstar singer will set an example on proper microphone technique for the rest of the pop, rock and country music entertainment world by taking the mic out of and away from his or her mouth, allowing us to not only finally see the singers’ facial expressions but to also prevent them from popping their p’s. This epiphany will not spill over into the rap world.

3. Live Performance is Everything

Concert promoters, club bookers and agents will refuse to sign or book any act that isn’t any good at entertaining an audience in a live performance situation. The result? Only artists who have developed an entertaining live show will be allowed to perform. That will bring ticket-buying audiences back into venues and no more pay for play. It will also require artists to learn how to entertain instead of just singing and playing at the same time. Again, it’s already being done in Nashville. There’s a reason why the top award at the CMA’s is Entertainer Of the Year!

4. Who’s your agent?

As live performance revenue continues to be the gold standard for music artists, booking agencies will become even more of an influential aspect of artists’ careers, surpassing record companies and managers in that respect. Again, an artist’s live show will be the centerpiece of their careers.

5. Local Radio Plays Local Music

Terrestrial local radio stations will regain control over the music they play from their national conglomerate home offices. Music fans will have some sway in what gets played on local radio though real-time mobile apps linked directly to the local radio station studios. The rising tide of listenership will raise all advertising rates boats. Win/win.

6. Performance Royalties from Radio

Congress will expand current performance payments made by radio stations to writers and composers to include master rights holders and, hence, the performers (as it is in the rest of the world except mainly North Korea, Iran and China – great company we keep, huh?). When this long-overdue slight is righted, American master rights holders and performers can then additionally start collecting those performance royalties that are currently being collected (but not paid out) to US-based artists from 75 other nations around the world. All in all, it will mean millions of dollars in windfall to the American music creative community from both here and abroad.

7. Better Streaming Rates

The Constitutional right to a regulated and fair compensation for writers, composers and performers will be enforced on digital streaming companies and extended to all future but currently unknown methods of an audience enjoying an artist’s creative endeavors.

8. Music As Merch

CDs, vinyl and downloads will be officially relegated to the merch table, websites and indie stores, as artists and record companies finally concede that streaming is the preferable (and more profitable) way of buying music for instant and daily consumption.

9. Record Companies Evolve

Record companies (still the best source of funding, marketing and promotion of an artist’s music career ambitions) will rightfully continue with their 360 deals, but will divert attention away from music sales and focus more on the revenue that can be generated (and commissioned) from live performances, publishing and merchandising (which now includes CDs and downloads). The strength of an artist’s live show will weigh in larger than before in evaluating label signings.

10. New Artists Breakthough on Indie Labels

Indie labels will continue to be the grass roots discovery and nurturing ground for new and developing artists. Many will offer all the services of a major by utilizing third-party independent marketing and promotion companies.

We can all dream, can’t we?

QUICK LIVE PERFORMANCE QUIZ

There are a lot of things we all know (or think we know) about the ins and outs of live performance, since most of us have been dealing with it professionally for years. But do we? Take the Quick Live Performance Quiz and see! We’ll start with some stuff most of us already know:

IT’S FAIRLY COMMON KNOWLEDGE THAT…  

…developing a great live show and building a live show fan base are essential to entice the attention of a manager, agent, record company or investor these days. If you don’t have a great live act to back up your music, the odds are decidedly against you.

…the ability to sing and play your songs at the same time is a craft that can be taught and learned by rote. But to entertain? That is an art, and it can only be realized by taking the learned craft up one level into experimental rehearsal.

…the first two things a performer needs to do in order to win over an audience are the same two things you need to do when meeting people for the first time. Make eye contact and smile – and do so frequently during the entire time you’re on stage.

…when a performer is uncomfortable on stage, the audience is uncomfortable as well.

…most recorded songs should be moved up a key or two for live performances in order to project more emotion.

BUT DID YOU KNOW THAT…

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YOUR NAME IS YOUR LIFE BUT HOW DO YOU SPELL THAT?

FAME. FAME. FAME. FAME. FAME. FAME. FAME. FAME. FAME. WHAT’S YOUR NAME?” – David (Jones) Bowie

Last year’s Scripps National Spelling Bee ended in a tie for the second year in a row. Vanya Shivashankar and Gokul Venkatachalam both correctly spelled through the list of 11 championship words, which included such everyday terms as boquetiere (an assortment of fresh vegetables) and hippocrepiform (shaped like a horseshoe), to share in the trophy. I would suggest that there could have been an obvious tiebreaker to establish a true winner of the spelling bee – each of the finalists should have been asked to spell each other’s last name.

But I really feel badly for them. They’re both going to be spending a good portion of the rest of their lives spelling their names for school administrators, government workers and, dare I say it, their fans!

And what’s worse, sociologists tell us that your name is your life. It shapes who you are during your formative years and changing it after you go out into the world will have little to no effect on who you really are. All your personality traits are instilled by that age and whatever name you carried around up to that point, that’s who you are.

So Marilyn Manson is still Ohio-born Brian Warner, Lil Wayne can’t shake being Dwayne Carter, Jr. and Queen Latifah is Dana Owens underneath all that talent. Calling herself St. Vincent doesn’t cover up the real Annie Clark and recent RnR Hall of Fame inductees Richard Starkey and Joan Larkin only pretend to be Ringo Starr and Joan Jett, respectively.

Regardless, everyone who wants to become an entertainer should at some point early on decide if their given name is indeed befitting star status. Or, more objectively, can it be pronounced and spelled by the general public? I would have to assume that that would be the underlying reason why Farrokh Bulsara came to be known as Freddie Mercury. And why Calvin Broadus, Jr. decided that perhaps his fans might find Snoop Dogg easier to spell. And obviously who would want to be Chiam Witz when Gene Simmons was available? 

Of course, there are many reasons other than spelling and pronunciation to change your name to get into show biz. Is your current name unattractive, dull or unintentionally amusing? Is the new name more memorable or attention getting? Will it automatically depict you as an entertainer? Does your original name brand you as someone other than what you’d like your admiring public to think of you? You’ll find some surprising examples when you hit the Continue reading button below.

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