Recently a friend who has the advantage of being an astute student of the music business from the outside – the advantage being that he doesn’t have to rely on the music business to make a living – threw out the trial balloon statement that what we should be looking for is the next Everly Brothers. (Phil (l) and Don (r) are pictured above in a backstage photo at the Ryman with publisher Roy Acuff and “Bye Bye Love” co-writer Boudleaux Bryant circa 1957.)

My friend had recently purchased (!?) a box set retrospective of their career and, in reading through the liner notes, came to realize what a touchstone their sound was to not only nascent rock ‘n’ roll but also to the generation that followed. Lennon and McCartney referred to themselves as the English Everly Brothers early on in their careersSimon and Garfunkel invited them share the stage for their 2003-04 “Old Friends” reunion tour. Neil Young, in his induction speech for the brothers at the very first Rock ‘N’ Roll Hall of Fame ceremony, said that all of the bands he had ever been in had attempted (and failed) at trying to duplicate the Everlys’ harmonious sound.

Of course, not only would any attempt to duplicate the Everly Brothers sound be difficult, for reasons I’ll explain, but when you know their story, you realize just how much perseverance and timing played in their success. And since you can’t predict timing in the music business, let’s call it by its real name – luck.

What I’m getting at is that there’s no sense in trying to emulate the Everly’s path (or that of any successful musical artist) as all those same stars are not going to align for you in the same way as they did for them. But there are some overlying lessons we can take away from their story that were signposts on their journey for us to look out for in the careers of budding new artists.

In fact, I can come up with ten things to shoot for if you want to be the next Everly Brothers. Just hit the Continue Reading button below, if you would.

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