TO EVERY THING, THERE IS A SEASON, AND A TIME FOR EVERY MUSICAL PURPOSE

“When it’s your time, it’s your time.” – Bruno Mars

So what is the best time of the year to release your music on to an unsuspecting public? The following is what I’ve always believed to be the general consensus of a music release schedule/calendar, although I’ve never actually seen it spelled out. I mostly heard it repeated by sales people at weekly marketing meetings during my 20-year stint at Warner Bros. Records, generally used as a reason (or an excuse) as to why this or that record wasn’t selling. You can easily see how you could use these observations to your advantage were you in a similar spot. I’ve taken liberties and expounded on these theorems, although most of them are pretty self-evident, if you buy into any of this rationale to begin with. Of course these seasonal reasons are more psychological than rational. But so is music. And it all starts with the music. But then there’s the problem of when it it the appropriate season?

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